You will soon be able to order your Big Mac from a robot

Drive-thru customers at McDonald’s will soon be offered food suggestions by a robot. File photo\: Shannon Stapleton

Drive-thru customers at McDonald’s will soon be offered food suggestions by a robot. File photo\: Shannon Stapleton

Published Mar 28, 2019

Share

Drive-thru customers at McDonald’s will soon be offered food suggestions by a robot, based on factors such as the weather or even their car licence plate.

Technology can change touch-screen panels, used by drivers to order, to suggest ice creams on hot days or show popular meals.

It could also suggest food based on what a customer has ordered in the past by recognising their car.

McDonald’s has tested the technology in the US and is buying the company behind it, Israel-based Dynamic Yield, for £227m (R3320 m).

British boss Steve Easterbrook said: ‘We’re expanding our ability to increase the role technology and data will play and the speed with which we’ll be able to create more personalised experiences.’

The chain is working on adding the system to self-order kiosks and its app, and will roll out the technology in the US this year before expanding to other countries.

© Daily Mail

Related Topics: