In a year in which the world is focusing on gender, GLAMOUR magazine has supported female talent in a practical and meaningful way: All international November editions of the style glossy, from South Africa to Spain, the US to Russia, have commissioned exclusively female contributors for the brand’s #PoweredByWomen initiative.
“Despite strides in many fields, the wage gap between women and men is still striking, with women earning an average of 84% less than men in countries like South Africa, the US, the UK and Germany among others.
Taken to its logical conclusion, this inequity means that, compared with our male counterparts, women are effectively working for free between now and January 2018,” says editor in chief, Pnina Fenster.
“The #PoweredByWomen drive is designed to highlight this imbalance and to actively promote women photographers, makeup artists, hair stylists and writers.”
Renowned designer Stella McCartney partnered with GLAMOUR globally by creating a T-shirt that celebrates the initiative, while singer/actress Zendaya appears on the cover and is interviewed by her friend and fellow actress, Yara Shahidi.
The South African edition showcases local designers via garments that express their vision of contemporary women as “strength, self-determination, sensuality” (Marianne Fassler) and ”confidence, pride, freedom” (Ursula Ntsubane), alongside features about feminism and sexuality.
The November #PoweredByWomen issue goes on sale on Monday, 23 October.