Flavours in e-vapours are attracting and retaining smokers into the vaping category, a US-based study has found.
The findings suggest that the majority of e-vapour product users, who had switched from smoking cigarettes to using vaping products, are shown to have increasingly likely initiated vaping with non-tobacco flavours, and to have transitioned from tobacco to non-tobacco flavours over time.
"The results show that non-tobacco flavours, especially fruit based flavours, are being increasingly preferred to tobacco flavours by adult vapers who have completely switched from combustible cigarettes to vapour products," said lead author Christopher Russell, Deputy Director of Centre for Substance Use Research (CSUR).
For the study, published in the Harm Reduction Journal, the researchers assessed the first flavour and current e-vapour product flavour used by 20 836 adult frequent vapers.
The researchers found that nearly 16 000 had completely switched from smoking to vaping, while 5 000 were dual users who were smoking and using e-vapour products.