London - It is credited with helping some of the world’s most glamorous women to lose weight. Stars including Lady Gaga, Jennifer Aniston, Reese Witherspoon and Cheryl Cole are said to have used the baby food diet to slim.
Now sales are surging as British women take their lead from Hollywood.
Sales of wet baby food in the UK are up 20 percent compared with the same two-week period last year, while the figure for dry baby food has jumped 59 percent, according to web grocer Ocado.
Orders for Heinz Mum’s Own Creamed Porridge have leapt by 100 percent, while those for pasta and spaghetti bolognese purees are up by 87 percent, said Ocado.
Sales of Plum Baby 7+ Months Bean & Beef Cassoulet with Tomato have risen by 32 percent. Ella’s Kitchen Organic Chicken & Sweetcorn Mash is up 15 percent.
Women trying to slim to fit into summer holiday bikinis are driving the sales trend. The baby food diet has received a lot of publicity in recent weeks. Advocates suggest it is possible, when combined with workouts, to lose 9kg in six weeks on the diet.
Baby food products are subject to strict nutrition controls far more than any other products limiting salt, sugar and other additives. Pots and packets of baby food often contain lower than 50 calories.
The Jennifer Aniston version of the diet is said to include up to 14 small pots a day to stave off hunger pangs plus one main healthy meal of fish and steamed vegetables. Ocado said sales of fish have surged by 23 percent and vegetables by 13 percent in the past two weeks.
The diet’s creator is Tracy Anderson, the personal trainer who is also credited with sculpting the figures of Madonna and Gwyneth Paltrow.
She said: “Liquid cleanses do help you lose weight but you will gain more the next week. I wanted something where you can eliminate toxicity, break bad habits but still have your digestive system going. That is when the baby food cleanse was born.”
Nutrionists say the diet will do no harm, but say those who want to lose weight should use healthy eating and exercise regimes. – Daily Mail