Freymann, the woman behind the lifestyle brand Roberta Roller Rabbit, prefers bright paint colours - which she believes can boost productivity, creativity and positivity - over traditional neutrals and earth tones. She painted her three-bedroom condo accordingly, using a fiery red-orange in the library to promote productivity, a soothing deep indigo in the guest bedroom and a Tiffany-blue in the dining room, which she says helps stimulate conversation at dinner parties.
“Colour is uplifting,” Freymann said. “It improves your mood and, in turn, your quality of life at home.”
Chromo therapy, also known as colour therapy, is the practice of using certain colours to stimulate various emotions and to improve health, and it is something that many architects and designers have long recognised as having psychological benefits.
“Architects, artists and designers have treated the ills of human societies with colour since the shaping of environments began,” said Donald Kaufman, who owns the paint company Donald Kaufman Colour with his wife, Taffy Dahl.