Jon Meinking will be imparting his wine wisdom at this year’s TOPS at SPAR Wine Show in Cape Town, which runs from July 11-13 at GrandWest Casino.
Meinking's #SAwineshowcase theatre has free entrance for those wanting to expand their wine horizons and learn more about South African wine.
Meinking will explain to attendees about different wines from wine regions, and vintages. The wines will be presented “blind” so as to allow for unbiasedness towards varietal, region, farm and price as possible.
Much like his radio programme, http://hashtagradio.co.za/shows/sa-wine-showcase/, Meinking will enlighten the mindset of the wine consumer and hopes they’ll be more open-minded towards other wine varieties and regions.
He believes that while this will not stop people from buying their favourite wine from their favourite farm, it could strengthen existing relationships between farm and buyer as other varietals in their favourite farm’s portfolios are tasted.