Do you think you have a speedy makeup routine and don’t have a shy bone in your body? These brave makeup lovers thought so.
When the owner of Huda Beauty cosmetic range, Huda Kattan, stepped into an elevator and finished a full glam makeup look (including lashes) from the ground to the top floor of an office building, a new Instagram challenge was born.
But this wasn’t just any challenge. Going through with this challenge gained you entry into an amazing competition. The winner can walk away with a $5000 (about R65,000) cash scholarship for makeup training or a makeup kit.
A post shared by Huda Kattan(@hudabeauty) on Jul 18, 2018 at 10:23am PDT
Needless to say, makeup junkies and aspiring makeup artists got to and eagerly stepped in elevators armed with makeup and brushes.
Here are a few of the eager participants and their attempts at the challenge.
A post shared by @ narimane_orient on Jul 27, 2018 at 5:20pm PDT
A post shared by P R E T T Y W I T H L E E(@prettywithlee) on Jul 20, 2018 at 5:42pm PDT
A post shared by Neslihan Babacan | ﷽(@motdnessy) on Jul 26, 2018 at 4:15pm PDT
A post shared by Sahar Ali Lama(@sahurabeauty) on Jul 23, 2018 at 12:35pm PDT