Miss Soweto finalists. Picture: Supplied.
Soweto is gearing up to host the Miss Soweto 2017 finals on Saturday 25 November  2017, sponsored by White Star Super Maize Meal. 

The pageant will be held at the  Soweto Theatre at 7pm and the Matriarch team is the driving force behind-the-  scenes to make sure everything goes smoothly for this iconic pageant.

Apart from creating the perfect setting for the top 20 contestants to dazzle audiences  for the finals, this experienced national agency has also been intimate with  contestants to teach them choreography for the evening as well as coordinating all  the pre-events, workshops and mentorship programmes that form part of the  pageant’s build up.

Nomfanelo Mabona, Miss Soweto 2017 finalist. Picture: Supplied. 

“This amazing event is  the perfect example of how brands can provide a platform for young women to  empower themselves and their communities, particularly with the mentorship and  guidance programmes that come with the title. 

"Not only does this pageant aim to  inspire young women to rise above their deprived background or family situation, but  it also strives to equip them with a passion for community service  and most importantly - to achieve their academic goals. 

Having supported this  prestigious event for eight years now, White Star Super Maize Meal are once again  proud to be associated with the Miss Soweto 2017 pageant – as are we,” says  Leanne Pechey, managing director of Matriarch.

Miss Soweto pageant was established in 1979 and was created to bring awareness  to the women of Soweto. 

Well-known celebrities who were winners of Miss Soweto  in previous years include Basetsana Makgalemele-Kumalo, businesswoman and  Top Billing presenter and producer, who was crowned Miss South Africa in 1994 and  was a runner-up in Miss World 1995, and former SABC newsreader Augustine  Masilela. 

Nthabiseng Priscilla Kgasi, Miss Soweto 2016 winner. Picture: Facebook. 

Nowadays, Miss Soweto plays a significant role in promoting positive  change for women and girls who live in the area.

Miss Soweto 2016, Nthabiseng Priscilla Kgasi (22)  from Protea Glen,  said “what makes the pageant and overall title significant is that it represents the
most influential township in the country and the opportunities afforded to the winner  to create a positive impact on the Soweto community are phenomenal! 

"As I look at  the Miss Soweto 2017 top 20 list, the advice that I would like to give to the finalists is  that you need to be true and real to yourselves because the world needs originality  and women who are proud to be unique. 

"They must also use every opportunity that  comes with the title to make a real impact on the lives of the Soweto community, but  most importantly to make it work for them beyond the pageant.”

This highly anticipated event will be broadcasted on Soweto TV  (DSTV 251) on Saturday 2 December 2017. For more information, visit  MISS SOWETO 2017