Salena Gomez behind the scenes of the Coach fall campaign. Picture: Instagram

The 24-year-old star appears in the fashion company's new autumn campaign and according to iconic photographer Steven Meisel, her presence has provided the brand with a major boost.

He said: "From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort. 

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"It's been a pleasure working with, Creative Director Stuart Vevers and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level."

The brunette beauty who has claimed that her style is dependent on her mood also identified her favourite item from the new Coach collection.

She shared: "My favourite fall piece is a cropped shearling jacket, with embroidery, that will look cute dressed down, with a pair of vintage jeans."

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Selena added: "The embroidered dress I am wearing in the Swagger campaign image is so fun too. I love the bow detailing!"

Meanwhile, Creative Director Stuart Vevers said Selena connects and speaks to an entire generation of people, which is why she's become a key figure within the Coach brand.

He explained: "Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course. To me, she speaks to a generation; she connects."