London - First came the vajazzle, now get ready for a more indulgent modern beauty treatment – the vajacial.
The quest for perfect skin has gone to a new frontier with a facial for vaginas.
As an answer to the ingrown hairs and red bumps that some women experience after a bikini wax, the vajacial is designed to soothe and beautify the area.
Thanks to the reality TV show The Only Way Is Essex introducing the vajazzle to the public, British women are more focused than ever on their nether regions.
But vajacials are taking off in a big way in the US too.
In San Francisco, Stript Wax Bar owner Katherine Goldman said that demand for the service had increased 30 percent each year since she started offering it in 2010.
Her wax bar offers the “key needs” of the modern waxed woman.
This requires a papaya enzyme mask, a cleanse and extraction of ingrown hairs using tweezers.
All in all, the treatment takes 50 minutes of focused cleansing and smoothing.
They are particularly beneficial after a Brazilian wax, to make sure the area looks perfect after the heavy-duty procedure.
At the Stript Bar one of three options is available: anti-freckle, anti-acne or calming to reduce redness.
The vajacial was a “lifesaver” for Christina of San Francisco. She told ABC news she was heading off on her honeymoon trip when she realised her usual Brazilian wax had gone wrong.
Her bikini area broke out in red bumps. “It looked like I had an STD,” she said. “There was no way I could sit by the pool like that.”
So she, like many American women, opted for a vajacial, a term that Stript Wax Bar has now trademarked.
However, other salons around the US offer the service under different names. One New York salon calls it a Peach Smoothie.
Alexis Wolfer, editor of TheBeautyBean.com, told ABC News, that the vajacial and its spin-offs result from “the trend of women hyper-focusing on every last flaw in themselves”.
Stript owner Katherine Goldman insisted “Your ‘little lady’ will thank us!” – Daily Mail