LUX recently launched their #WeAreMore campaign. Bringing together a couple former iconic faces of the brand, including Basetsana Kumalo, Sonia Mbele and Jo-Ann Strauss, along with the current face of the brand, Nandi Madida, Lux embraces all women and their beauty.
Accompanied by eight of the country’s most well-known beauty and fashion digital influencers, and in celebration of the heritage and longevity of the brand, these 12 beautiful and multi-faceted women spent three glorious days together at the Fairlawns Boutique Hotel and Spa in Sandton, delving deeper into an emotive campaign to recognise South African women.
“Bringing the former faces, current face of the brand, and digital influencers Nadia Jaftha, Aqeelah Harron-Ally, Tshego Manche, Tuli Mola, Zola Zee, Crystal Kasper, Palesa Mahlaba and Nomalanga Shozi together for this experience was nothing short of history-in-the-making,” says Sphelele Mjadu, PR Lead for Africa, Unilever Personal Care.
“Each of these beautiful and iconic women were taken through the past, present and future of the brand, while simultaneously creating and co-creating powerful content to express their own connection with the LUX heritage in South Africa, and establish their individual positioning to celebrate #WeAreMore in 2018 and beyond.
It was extremely powerful to witness the former faces of the brand engaging with the younger generation of influencers, giving them real advice and just being so open and candid about their life experiences. To me, this is what being unapologetically feminine is all about.”
With its #WeAreMore campaign, LUX wants to embrace and call out the many personas, responsibilities and facets that there is to every woman. Hidden within every woman are so many treasures which are unseen, but when these treasures are discovered, displayed and indeed celebrated, is when woman truly become radiant, powerful and unapologetically feminine. LUX believes women are so much more and this should be celebrated and embraced.
With a superior range of products made with the finest fragrances and skin caring ingredients, the LUX range of soaps and liquid soap provides a variety of refreshing and aromatic bath time experiences for all women to recharge and appreciate themselves and their skin, giving them the extra edge to feel bold, put their best foot forward and own their stories #WeAreMore.