Woolworths, a leading innovator in fashion, beauty and food retail has consistently created unforgettable experiences for their valued customers.
The retailer again pulled out all the stops with Woolworths Canal Walk in Cape Town and Woolworths Sandton City in Johannesburg playing host to world-renowned beauty and fashion duo Sir John and Ty Hunter last week. Between them, these style superstars have glammed up Queen Bey (Beyoncé) and helped the likes of Solange Knowles, Viola Davis, Kim Kardashian West, Michelle Williams, Kelly Rowland, Serena Williams, Joan Smalls and Karlie Kloss achieve incredible looks at the largest events and most prestigious red carpets in the world.
This creative collaboration with Woolworths was the first for the pair post the already iconic Beychella — Beyoncé’s Coachella performance that blew up every social media platform earlier this year with its 80’s inspired aesthetic in April.
Sir John and Ty brought their industry-leading expertise to update Woolworths staff members on industry best practices in a set of masterclasses, ensuring that they are well equipped to serve customers the latest and greatest global trends in beauty and fashion. The pair then hosted a unique and exclusive customer event, alongside South Africa’s very own Queen B — Bonang Matheba.
The event was a decidedly star-studded affair as celebrities, fashionistas, bloggers, influencers and the who’s who in the local fashion and beauty scene mingled with VIP customers, enjoying a once in a lifetime opportunity to learn from the stylist and makeup artist that form part of Beyoncé’s personal Glam Squad.
A few lucky customers were the envy of all in attendance as they were given incredible makeovers by Sir John and Ty Hunter as part of the masterclass held at the event. By imparting their knowledge, they’ve helped Woolworths customers to stay on par with global trends and release their very own diva.