It finally makes sense why scruffy Justin Bieber filmed a beauty video last year; otherwise, one wouldn’t have thought he knew what face wash was.
In the video the Bieber also plugged one of Hollywood's most famous skin doctors.
Now his wife, Hailey Baldwin, has filed to trademark Bieber Beauty, announcing the intention to launch what is sure to be beauty and cosmetics empire.
TMZ and later Fox reported that the 22-year-old filed paperwork on Monday. Neither have made a public statement on the matter by the time of print.
But it suddenly all makes sense.