Celebrities, entertainers, beauty and fashion lovers showed up dressed to impress on the first night of the SA Fashion Week (SAFW) the Autumn and winter 2018 edition. The five day event is held at the Sandton City mall in Johannesburg.
Day one of South African Fashion Week took place last night and the much-anticipated 2017 Sunglass Hut New Talent Search Show was amongst the key highlights of the night; showcasing world-class collections from six emerging young designers. South Africa's key fashion Influencers were in attendance kicking off the Sunglass Hut #MadeForSummerSA campaign and showing their support for local talent.
After a show filled with rich local talent, Sunglass Hut and SA Fashion Week was pleased to crown MMUSO MAXWELL, as the winner of the 2017 New Talent Search.
The highlight of the evening was the this year’s Style by SA showcase which was attended by the who-is-who in the industry. Spotted on the front row were the likes of Bonang, Nomzamo Mbatha, Maps Mamponyane, Lorna Maseko, Basetsana Kumalo and several influential fashion digital influencers.
The Style by SA features the work of 10 local fashion designers and collectives – four of which have been commissioned by Woolworths to produce pieces made using sustainable fibres. Local fashion frontrunners, Rich Mnisi, Thebe Magugu, Selfi and AKJP, have conceptualised and designed a range made from Better Cotton. The cotton has been sourced from the SADC region, and has undergone a dyeing process that uses only eco-friendly chemicals.
Better Cotton has been developed as a sustainable solution by the ‘Better Cotton Initiative’ (BCI) programme. BCI works to transform cotton production worldwide by advocating for the well being of the people who produce it, and the environment in which it grows. The capsule collection taps into some of the season’s key new directions, which includes blue and white striped shirting set off with striking accent hues of orange, cobalt and candy pink.
Shop the #StyleBySA collection at :http://www.woolworths.co.za