The chief executive and chief creative officer of luxury fashion powerhouse Burberry have apologized for putting a hoodie with strings tied in the shape of a noose on their London Fashion Week runway.
The knotted strings surfaced after Sunday's show when a model hired to walk (but not wear the outfit) complained both before the show and on Instagram, saying the noose not only evoked lynchings but also suicide.
Marco Gobbetti, the brand's CEO, said in a statement Tuesday that Burberry is "deeply sorry for the distress" the top has caused and has removed it from the autumn-winter collection, along with all images featuring the look.
Riccardo Tisci, Burberry's creative director, also apologized, saying "while the design was inspired by a nautical theme, I realize that it was insensitive."
Model Liz Kennedy took to Instagram the day of the show, posting a photo of the hoodie with a long message directed at Burberry and Tisci.