Cape Town - Bold colours with a twist of African flavour will distinguish one of the biggest fashion events in Cape Town – the Mercedes-Benz Fashion Week Cape Town.
This year’s theme is “Creative Freedom”, to celebrate the World Design Capital 2014.
Michelle-Lee Collins of make-up brand MAC, one of the event’s partners, said the focus would be on bringing everyday creativity to life.
“Expect a lot of blues, oranges and a lot of manipulation of natural colours.
“It’s all about a new type of natural but with a pop of colour.”
Sizwe Nzimande, spokesman for organiser and leading fashion authority African Fashion International (AFI), said at the media launch on Thursday night: “As Cape Town enjoys its status as World Design Capital 2014, we are celebrating creative freedom under the pillars of fashion, art and design, with exciting developmental platforms to add a uniquely engaging element to the event.”
The fashion week team pulled out all the stops at the launch to showcase the best of Cape Town. Journalists were ferried in limousines to three gorgeous locations where installations featured models wearing in-your-face designs and bold make-up.
With multiple shows over the three-day fashion week, the event at the Cape Town International Convention Centre from July 24 to 26 will showcase spring and summer collections by established and emerging designers.
More than 25 of the country’s top designers will present their collections in 15 shows. They include designers Gavin Rajah, KLûK CGDT, Stefania Morland, Fabiani and Craig Port, Lara Klawikowski, Pichulik, Nicholas Coutts, Michelle Ludek, Tart, Ruald Rheeder, Non-European, Spilt Milk, Lo, Lazuli, Danielle Margaux & Selfi, as well as newcomer Eleni Labrou of AKEDO.