South African artist Cassper Nyovest and media personality Thando Thabethe are jetting off to fashion capital Milan to walk in Milan Fashion Week (#MFW) tonight. The duo who are ambassadors for luxury vodka brand CÎROC and the trip is part of a exciting collaboration between CÎROC and Italian fashion house Moschino.
Moschino creative director, Jeremy Scott is famed for his colourful prints and playful designs as well as quirky accessories...this is a fitting colloration for two brands who are not afraid to push the envelope.
Uniting the brands cheeky take on luxury, the campaign kicked today with a traffic-stopping moment in Milan creative director Jeremy Scott was joined by models Golden Barbie and River Viiperi and superstar singer Wizkid. It marks the start of a year of revelry including a limited-edition bottle design, celebrations in some of the most exciting destinations, from Brazil to Ibiza, and disruptive comms content.
Renowned as ‘the people’s designer’, Jeremy’s fun, eclectic, effervescent designs are as much loved by his coterie of A List friends as his global fanbase. He is the perfect partner for CÎROC and comments:
“I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.” says Scott
Natalie Wills the Global Head of CÎROC vodka adds: “The world of luxury is changing and is becoming more accessible, fun and expressive than ever before. We love Jeremy and Moschino’s playful take on fashion and style and felt great synergy with CÎROC. Expect to see customised luxury celebrations like never before as we touch down for some really exciting hotspot events this year!”