Known as the platform that creates employment and entrepreneurship opportunities, The Durban Fashion Fair (DFF), an eThekwini Municipality initiative is celebrating 7 years on the fashion calendar.
DFF not only gives a platform to emerging designers, they also host open castings for aspiring models within the Durban area, giving them an opportunity to wear the creations of the designers.
See-through sheer nude dress with matching cape showcased that was once showcased at DFF.Picture: Facebook.
Thousands of hopefuls turn up over the 2-day process where judges have to choose 10 females and 10 males who have the potential to be models. The selected 20 are then put through an 8-week “model boot camp” where they receive instruction in all aspects of modelling, including techniques of walking the ramp alongside professional models, etiquette at photographic sessions, as well as how to keep fit and healthy.
This year, 6 former DFF boot camp models recently showcased designer garments at the 2018 VDJ Young & Invited designer categories presented by the Durban Fashion Fair which took place June 22. They also modelled garments at the recent Vodacom Durban July.
Bold outfit showcased at the DFF 2017. Picture: Facebook.
“There is so much talent on our doorstep. I believe it is up to us and the team behind the Durban Fashion Fair to offer these platforms and provide opportunities relating to the fashion industry".
"Most of our models who have participated in our past boot camps have already started their professional careers with top agencies from around the country and have participated in advertising campaigns for major clothing stores, appeared on various fashion show ramps around the country and TV commercials".
"It makes us proud that the DFF has afforded these youngsters a platform to grow and we look forward to watching them take the modelling world by storm,” said Sindi Shangase, Business Support, Tourism and Markets Unit Programme Manager who spearheads DFF: