Jeremy Scott, Ann-Sofie Johansson and Gig Hadid. Picture: Rony Alwin.
Jeremy Scott, Ann-Sofie Johansson and Gig Hadid. Picture: Rony Alwin.

H&M collaborates with MOSCHINO

By IOL SUPPLIED Time of article published Apr 17, 2018

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An Instagram live call from Gigi Hadid to her friend Jeremy Scott revealed: H&M’s  next designer collaboration is with MOSCHINO - the iconic Italian brand to which  Jeremy Scott has injected a new pop energy since he became Creative Director  in 2013. 

The call, from Gigi Hadid to Jeremy Scott, was projected on digital screens at the  annual MOSCHINO party in Coachella, California and live broadcasted on @hm  channels surprising guests with the big news. Scott and Hadid were dressed in  the first looks from the MOSCHINO [tv] H&M collection, a collection full of the  vitality, playfulness and humour

For H&M, Jeremy Scott has designed new MOSCHINO  collections for both women and men, as well as a full range of accessories and
some extra surprises too.

“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect  with people through fashion, and with this collaboration I’ll be able to reach more  of my fans than I’ve ever had the ability to do” says Jeremy Scott, Creative  Director of MOSCHINO.

“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing  together pop, street culture, logos and glamour. Jeremy Scott is amazing – he  knows how to have fun with fashion, and to connect with his fans around the  world.” says Ann-Sofie Johansson, Creative Advisor, H&M.

The MOSCHINO [tv] H&M campaign is a radically innovative TV concept  enmeshing social and traditional media to create a multi-platform takeover – a  captivating new “zapping” experience for the digital world.

The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide from the 8th of November .

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