South African actress, activist, celebrity and the face of PUMA’s local Do You campaign, Nomzamo Mbatha, launched her #DoYou anthem video with PUMA on National Women’s Day, featuring three young South African women whose personal messages of perseverance and self-empowerment resonate with the celebrity.
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The anthem video is the culmination of a project launched on International Women’s Day 8 March 2018, when Nomzamo took to Instagram to invite young women to share their #DoYou stories via social media, to stand a chance of becoming part of a global PUMA platform to inspire young women to become confident, motivated, and uncompromising in every aspect of their lives.
Inspired by their stories, Nomzamo invited Chumani Mtshixa, Thembakazi Silevana and Yonela Mabi to spend the day with her on the set of the PUMA South Africa’s seasonal Do You photoshoot in Johannesburg.
“Nomzamo not only inspires me but she gives me permission to ‘do me’; to do anything that my heart and mind desires,” says Chumani Mtshixa, a Politics and Social science student from Cape Town. “The whole day was amazing. I thought it was just a dream!”
Thembakazi Silevana, a production assistant from Johannesburg, says: “Nomzamo has been an inspiration in my life as she is the epitome of hard work and resilience. The words of encouragement she gave us will forever be in my heart.”
“Nomzamo inspires me to do me the best way I know how,” says final year BA student Yonela Mabi from Port Elizabeth. “She is breaking the so called ‘glass ceiling’ that women are said to be limited by. She’s bold, she is a powerhouse and she gets things done.”
“I was inspired by these women’s fearlessness and deep authenticity in relaying their stories. One of our common threads as human beings is our ability to overcome, and the women I chose displayed that trait incredibly,” says Nomzamo.
“Every young woman deserves to have someone on her side, who is going to believe in her and blow the wind beneath her wings just a little harder. I am grateful to be in a position where I can provide them with a platform to share their incredible stories.”
“Do You” has been a vehicle of female empowerment for the past two 2 years and Nomzamo joined other PUMA ambassadors including professional basketball player, Skylar Diggins-Smith (@skydigg4) and Lauren Lovette (@laurenlovette), New York City Ballet principal dancer and choreographer, in announcing their #DoYou Passion Projects earlier this year.
You can view the #DoYou anthem video on @PUMASouthAfrica and @nomzamo_m, and follow the personal #DoYou stories for Chumani Mtshixa (@Chuma_Mtshixa), Thembakazi Silevana (@tash.the1) and Yonela Mabi (@nela_203) rolling out from 13 August.