And they are wearing dresses by Batsheva Hay, a former lawyer who has a love for prairie dresses and buttoned-up ruffly blouses in old-fashioned cotton. Her business began two years ago as a passion project and has turned into a hot topic. And she is now a finalist in the CFDA-Vogue Fashion Fund competition.
The fashion industry has given them their backing, and the modest, old-fashioned sensibility has had an influence far beyond their current popularity, which is rising.
There’s a ripple of reserved femininity running through fashion. Young women have been drawn to dresses with small-scale floral prints, puffy sleeves and poofy shoulders. Hay’s vision is purist.
Her work has a retro sensibility but she uses contemporary fabrics.