This Spring-Summer ’18 sees global sports brand, PUMA collaborate with internationally- acclaimed British-born and New York-based visual artist, Shantell
Known for her stream-of- consciousness drawings and light projections, Martin combines the whimsical and autobiographical, bridging the gap between fine art, performance art, and everyday life.
The debut of the all-new PUMA x SHANTELL MARTIN collection features PUMA classic styles adorned with Martin’s signature
illustrations and lettering. Premium materials, crisp monochromatic looks and intricate details – both light hearted and truth-seeking – stand out in this collection for the unique, the bold and the playful.
Puma x Shantell Martin sneakers. Picture: Supplied.
Drawing design inspiration from Shantell’s unique creative DNA and her passion for self-discovery, the collection combines PUMA’s innovative designs rooted in sports to create a bold, expressive production offering. The collection’s hero footwear silhouettes include iconic court classics, the PUMA Suede and Clyde, as well as the court inspired women’s offering, the Platform Strap.
Puma x Shantell Martin jacket. Picture: Supplied.
The classic styles boast matching apparel offerings such as the two-layer jacket. Commenting on the new collection, Shantell Martin said: “I had a lot of fun collaborating with PUMA on our new collection for Spring Summer ‘18.
"It was cool being able to apply my artistic DNA to iconic PUMA silhouettes, but what I particularly loved about the project was hiding little messages throughout the product offering to make something truly unique.”
Puma x Shantel Martin platform. Picture: Supplied.
The PUMA x SHANTELL MARTIN collection’s first drop releases on February 10 followed by the second drop in April. Available at PUMA SELECT, X-Trend Store, Archive and Superbalist.com.