Washington - Whether they're at the pool, the park or the supermarket, the five members of the Beck family are almost always matching.
One day, they'll all be in yellow-striped swimwear. On another, it's straw fedoras and summery linen shirts.
"We're a pretty-synced-up family," said Ryan Beck, 39, a sales executive in Richmond, Virginia, who has one-year-old triplets with his wife, Christy. "If we're going to the mall, we'll all wear jeans and a green shirt or something like that."
Welcome to the Instagram-fuelled clothing craze that won't go away: matching outfits for Mom, Dad and the kids - and sometimes Grandma and Grandpa.
The trend, percolating for decades, has reached fever pitch as retailers as varied as H&M, Anthropologie and Saks Fifth Avenue double down on "mini-me" fashion to boost sales.