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Under pressure: 10 side hustles that became successful businesses to inspire you to start your own

Published Jul 29, 2022


Times are tough. Talk is cheap when it comes to the government promising to create more job opportunities for the unemployed.

It’s the reason why many have taken it upon themselves to either create their own opportunities or take on a side hustle to bring in more disposable income.

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If you’re thinking of heading in that direction, but need some inspiration to get started, the team at Business Name Generator have revealed 10 hugely successful businesses that started out as side hustles.

Yankee Candle

In 1969, 16-year-old Mike Kittredge made a candle out of crayons as a present for his mother. A neighbour saw the candle and asked Kittredge to make her one for $2 (about R35).

Eventually, Kittredge turned this into a side hustle, operating out of his parent’s garage.

In 1973, Yankee Candle moved into an old paper mill in Massachusetts and the company was later sold in 1998 for $500 million.

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Today, Yankee Candle has 500 stores worldwide, with over 19 000 retailers selling Yankee Candle products. Picture: AP


The home of side hustles, Etsy started out as a humble team-created side hustle designed to market all things crafty, handmade, and unique.

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The online platform launched in 2005 as a small marketplace for artisans to market their creations.

Etsy was earning millions in revenues in just a few years, reaching an IPO of $100 million by mid 2016.

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In 1995, sent out an email to his friends, highlighting interesting events around San Francisco. The initial email was sent to 10 to 12 people, but eventually, it spread by word of mouth.

The email list grew quickly, as Newmark transitioned to a list server and larger website.

In 1999, Newmark quit his day job as a programmer and turned Craigslist into a company.


In 2006, Andrew Mason wanted to cancel a cellphone contract, but his efforts to do so only made him feel more frustrated. So in 2007, he launched The Point.

It didn’t gain much traction as a do-gooder community until one group organised to save money. Mason soon took notice and considered making money saving ventures a separate page to house all the community activity.

In 2008, The Point became Groupon and focused solely on saving people money.

By 2009, it raised its first significant funding, $30 million to be exact.

Under Armour

Kevin Plank was a college football player at the University of Maryland in the '90s.

During that time, he grew fed up with the way that his cotton shirts stuck to his body when he sweated on the field.

The new Under Armour store in Sandton. Picture: Instagram.

He started a side project to develop a shirt that would not soak up the sweat.

When he graduated college, his side hustle became a business, known as Under Armour.

Initially running operations out of his grandmother’s basement, Plank found success by sending his products directly to players in the NFL.

Today, Under Armour is one of the world’s most successful sports brands.


Believe it or not, the largest tech company in the world began as a side hustle.

Steve Jobs and his high school friend Steve Wozniak worked together in Jobs’ parents’ garage building computers in their spare time in the 1970s.

Jobs had been working at Atari, while Wozniak worked at Hewlett Packard. Their passion project culminated in the creation of the Apple I in 1976.

Today, Apple is worth over $2 trillion.


As portrayed in the 2010 film “The Social Network”, Harvard freshman Mark Zuckerberg created Facemash, which allowed students to judge other students based on attractiveness.

Although the site was taken down in two days, it inspired Zuckerberg and his friends to create a social networking site called The Facebook in 2004.

Students could log into the site using their Harvard email, and eventually, it expanded to colleges all over the US.

Today, Facebook is considered one of the largest social media platforms with over 2 billion users worldwide.


Another social media platform, Twitter began when founder Jack Dorsey worked a programming job for podcast company Odeo in 2005.

Dorsey continued to work on twittr as a side project at Odeo until it was officially launched in July 2006 and renamed under the more familiar, Twitter. Picture: AP

One year later, the company faltered after Apple allowed podcasts on iTunes. In response, Odeo CEO Evan Williams hosted a hackathon, in which Dorsey created twittr - a site where people could update AIM-like statuses in real-time.

Dorsey continued to work on twittr as a side project at Odeo until it was officially launched in July 2006 and renamed under the more familiar, Twitter.

Twitter now has over 152 million daily active users and is worth around $40 billion.


Social media side hustles were clearly the way forward in the mid-to-late naughties.

When he wasn’t at his day job, Instagram co-founder Kevin Systrom spent his evenings and weekends teaching himself how to code.

He eventually built Burbn, which was a mobile check-in app, similar to FourSquare but more picture-based.

Systrom quit his day job and eventually raised $500 000, leading him to hire his co-founder Mike Krieger. In 2010, the pair officially launched Instagram and had 100 000 users in the first week.

In 2012, Facebook bought the company for $1 billion. Today, there are over 1 billion active Instagram users.


By now, pretty much every employee and freelancer has used - or at least heard of - Slack.

After founders Stewart Butterfield, Eric Costello, Cal Henderson, and Serguei Mourachov spent years on a failed side-project, they pivoted to communications as it was their only viable idea.

When it launched in 2013, 8 000 companies signed up for Slack on the first day. Slack now boasts more than 6 million daily active users today.