More than 30 established and up-and-coming designers from across Africa will showcase their Spring/ Summer 2020 collections at the African Fashion International (AFI) Fashion Week next week. The three day fashion experience will be held from Thursday to Saturday ( October 10-12) , at the Sandton Convention Centre.
One of this season’s highlights is a showcase by seasoned and renowned designer David Tlale who will showcase his latest collection titled “JOYCE”, a tribute to his late mother who passed away recently. The local designer line-up also includes AFI regulars such as Rich Factory, Orapeleng Modutle Style Avenue, BeachCult, PALSE by Paledi Segapo and La Art Neviole Emporium Invited designers include Mozambican designer Taibo Bacar, Nigeria’s Ituen Basi and Kreyann from Cameroon.
Since its first runway shows 12 years ago, AFI has been instrumental in creating and propelling many designers to legendary heights through this global platform which showcases the best that African fashion has to offer. AFI Fashion Week also takes luxury African fashion to the world through AFI’s Designer Boutique, leveraging off the global network that the organization has built over the years. Keeping to it’s #IAMAFRICA theme, AFI Fashion Week is a celebration of African talent and a sure path to commercial success for the talented designers.
African Fashion International will open its Fashion Week experience on the 10th of October with the highly billed African Fashion Unites show. The show will be a tantalizing fusion of African cuisine and music which will accompany a Pan African fashion showcase with designers; Christie Brown (Ghana), Maxhosa (SA), Gavin Rajah (SA), Eric Raisina (Madagascar), Mai Atafo (Nigeria), Kahindo Mateena (DRC/USA), Laurence Airline (Ivory Coast), KLûK CGDT (SA), Moshions (Rwanda) and Neo Serati (SA).
The opening show will see performances from renowned artists such as Cassper Nyovest, Femi Kuti and the highly popular Ndlovu Youth Choir, with a special Pan African menu designed by Chef Coco of Epicure Restaurant. The Motsepe Foundation in a call for Africans to unite, will support the African Fashion Unites show. The Foundation, which focuses on programs in tertiary education, Women’s empowerment, support of small-scale farmers and SMEs, has in the past promoted initiatives that promote social cohesion viz Global Citizens Concert amongst others.
“Africa belongs to Africans” declares Executive Chairman of AFI, Dr Precious Moloi-Motsepe. “The continent needs to unite in its diversity.” With six of the fastest growing economies in the world hailing from Africa and the youth population estimated to reach 300 million by 2030, the economic growth and development of the African continent through local production and consumption could see a self-sufficient continent, with substantial reduction in poverty levels. Add technology and innovation in this picture and the future looks promising for Africa.
“AFI believes in the promise of Africa. With the recently concluded continent wide AfCFTA (African Continental Free Trade Area), the continent has a large enough market to increase intra African trade” Says Dr Precious Moloi-Motsepe.
The creative industries, including the fashion and clothing sector which is estimated at $2.4Trillion globally and $31Billion in Sub- Saharan Africa, will seize major market share as local consumers forgo highly taxed imports and embrace locally produced, good quality, unique and competitively priced clothing.
“The creative sector can create jobs along its value chain, with collaboration between countries and using the expertise and local knowledge that exist on the continent. This will go a long way to reducing current high unemployment levels especially amongst women and youth” says Dr Precious Moloi-Motsepe.