More exciting news for Woolies!
Woolworths, in partnership with SA Fashion Week, is proud to announce an exciting new retail collaboration celebrating home-grown design talent.
All stylists by profession, the six influencers - Sharon Becker, Lethabo "Boogy" Maboi, Trevor Stuurman, Bee Diamondhead, Tshepi Vundla and Papama - will be working with local photographers and creative teams to realise their vision.
Trevor Stuurman
In a SAFW x StyleBySA exclusive, the stylists are seen pairing Woolies fashion brands with pieces from the newest A/W17 collections by SAFW designers Somerset Jane, Lumin, Vintage Zionist and Tailor Me.
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Tshepi Vundla
The exclusive shoot by Joburg-based photographer, Paul Samuels, is a nod to the retailer's long-standing support of local design, evidenced in the original 'South African Designers at Woolworths' collections by Maya Prass, Stoned Cherrie, Craig Native and Stephen Quatember from 2002 to 2009.
Lethabo “Boogy” Maboi
"Our involvement with SAFW and the launch of StyleBySA means we are able to boost much-needed growth in the industry and catalyse change through empowering our designers and their communities through the value chain," says Thateng Shimange, GM of Womensworld at Woolworths.
Sharon Becker
"We are committed to collaborating with home-grown talent across the industry, from designers to stylists, photographers, bloggers and models.
Bee Diamondhead
Practically, this means investing in and working with design trailblazers to grow their business, boost their visibility and give them access to a bigger market", she adds.
Papama
SAFW is currently under way at The Park at Hyde Park Corner, Johannesburg.