Finding inspiration in the ordinary is ADER ERROR’s way of redefining art and fashion as we know it today. Taking this a notch higher, global sports brand PUMA is teaming up with Seoul-based and internationally recognised fashion label ADER ERROR to give its everyday classic silhouettes a FUTRO twist.
What purely began as a love for creating has now gained worldwide following, even at major distinguished fashion weeks. Founded in 2014, ADER ERROR has made it their focus to work towards changing the landscape of modern art and fashion.
In their debut collection with PUMA, ADER ERROR as the creative director used FUTRO as the main theme, bringing their forward-thinking aesthetic and fusing their fondness for nostalgia onto the new RS-0 and the RS-100. Characterised by collage detailing, bold text and logo play, this exceptional collection comes to life with a combination of modern and retro design elements. Think squared silhouettes with thick bold soles, oversized boxy shapes, and striking graphics on shoulder straps. It all comes together with an innovative and futuristic take on iconic PUMA styles.
Inspired by stories of reinvention, FUTRO encompasses innovative design that’s inspired by the past but distinctly futuristic looking. Continuing this legacy, the RS-0 ADER ERROR is built on PUMA’s comfortable Running System cushioning technology with a bold chunky sole, mixed material upper of leather, nubuck and mesh with form-fitting slip-on sock construction.
Completing the collection is a wide range of apparel picks in retro fabric and colour combinations. Pants with dynamic cutlines, colour blocked crew sweat, windbreaker and tees complete the capsule collection.
The PUMA x ADER ERROR collection drops globally on 1st September 2018 at PUMA SELECT and X-TREND stores. Footwear styles available at Archive.