Rihanna & PUMA launch FENTY Drop 2 at Coachella

‪Rihanna wears head-to-toe FENTYxPUMA at launch. (Pic supplied)

‪Rihanna wears head-to-toe FENTYxPUMA at launch. (Pic supplied)

Published Apr 19, 2018


This past weekend at Coachella Festival, Rihanna and PUMA threw a hot VIP gig to launch FENTY SS18 drop 2, which hits stores on 3rd May. 

The event theme matched the collection - beach chic meets motorsport - and guests lounged in cabanas and took a spin on the dirt bike trail. 

‪Rihanna wore head-to-toe FENTYxPUMA and mingled with guests, as they grooved to some of today’s hottest DJ’s and rubbed shoulders with the likes of celebrities Iggy Azelea and The Weeknd.


Beachy and badass, the upcoming  FENTY collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Key pieces include the Giant Bum Bag, Ruching Leggings in bay colour and the FENTY Avid in three new colours; black, white and safety yellow.

Drop two of the SS18 range was exclusively available for guests to shop in advance of its The SS18 collection is in stores now, with drop 2 releasing worldwide.

For the latest on what’s dropping locally, follow @PUMASouthAfrica on Twitter or check out the new PUMA South Africa Instagram account on www.instagram.com/pumasouthafrica. The PUMA SELECT blog has a hot new look – visit www.pumaselect.co.za.

Related Topics: