The 26-year-old singer enlisted her pals Connar and Caroline Franklin to pose for photos with various items from her Selena range and shared the images to Instagram.
She captioned the post: "trying out my new @coachSelena bags with my friends. We went jumping on trampolines. Love y'all!
"not perfect, always me" (sic)
A post shared by Selena Gomez(@selenagomez) on Aug 13, 2018 at 7:40pm PDT
The star was flooded with positive comments from fans who were delighted by the choice of models and the styling of the shoot.
One user wrote: "The girl on the right looks so aesthetic I almost did not notice Selena. They're all such queens."
Other said: "You all look amazing! , I love these bags! "Especially the ones with the bunnies. So nice and you look so happy, love these pics!!"
In the pictures, Selena wore an oversized grey t-shirt paired with a pair of three quarter length brown jeans, white Puma trainers and large silver hoops, with her hair in a high ponytail.