Long before Shirley Bassey walked on stage in her signature floor-length ostrich feathered capes, the fabulous plumes had been a glamorous part of the fashion scene.
Entertainers have long used feathers, especially feather boas, as part of their acts. Burlesque dancers used them to strategically cover bits while other singers like Elton John added colourful boas to his outfits for a dramatic flair.
Over the years feathers have moved on from the Hollywood boa and found its way into the fashion scene in far more creative forms and is growing in popularity among designers. So much so that plumes in different shapes and sizes, have become one of the biggest trends this summer - a trend that thankfully is no longer reserved for burlesque dancers.
At this years New York Spring/Summer 2019 Fashion week, Marc Jacobs's collection showed that feathers are here to stay. The models walked down the runway looking like beautiful birds. The collection included dresses, coats and accessories in colours like vibrant orange, cobalt blues and pretty pinks.
While Oscar De La Renta kept his feathers more wispy in his evening wear.
If you're still not convinced that feathers are not the biggest trend this year, all you need to do is take a look at what celebrities have been wearing on the red carpet.
Remember Bjork's infamous feathered swan creation? Well, that’s not how celebs are wearing feathers in 2018.
At this year’s Emmy Awards stars like Keri Russell, Penelope Cruz and Sarah Paulson all wore gowns adorned with feathers.
We saw Lady Gaga wearing soft pink Valentino Couture dress at the Venice Film Festival. Feathers covered nearly every inch of the floor-length gown.
South African TV presenter Nandi Madida wore a black body-hugging floor-length all feather dress with a plunging v-neck when she hosted on the second of the Afropunk festival.
Ocean's 8 actress Sandra Bullock had a princess moment at the premiere of the movie wearing an embellished pale gold Elie Saab gown the nude-toned feather detailing on the shoulders.
Bullock wasn't the Ocean's 8 actress who fluffed her feathers at the premiere. Cate Blanchett rocked a chic dove grey Louis Vuitton feathered top which she wore with slick black pants.