Sheria Ngowi, a Tanzanian designer who will be once again showcasing at the Mercedes Benz Fashion Week Johannesburg #MBFWJ tomorrow, says he is delighted to be part of the extravaganza fashion affair.
“My current collection named "LEGACY" is a little more adventurous than the others. I used different fabrics and cut choices, says Ngowi.
Ngowi says that fashion weeks inspire him to break boundaries. He has showcased at international fashion weeks in New York, Paris and London. As a young African designer, finding himself alongside the likes of David Tlale, Paul Smith, Burberry and Tom Ford has been absolutely phenomenal, he says.
Sheria Ngowi. Picture: Instagram.
“By showcasing the African aesthetic and by cultivating a refined perspective year after year, our point of view as Africans becomes clearer and more people become attracted to our aesthetic,” he says
“We have unique designs, and a unique relationship with print, color and texture. Africa is the future; we need to tell people about the past, present and future of Africa, detailing its challenges and potentials.”
With the thrill that comes with big fashion shows like MBFWJ, Ngowi says he is looking forward to appreciating the creative work of other great designers as well as stirring up some fresh excitement around the Sheria Ngowi brand, specifically amongst the South African market.
“I am so looking forward to seeing MaXhosa by Laduma Ngxokolo, who came into the fashion business three years ago and his label is one of the most recognisable in both local and international fashion platform;
“This is partly due to his popular and unmistakable knitwear designs, but also because of what comes across as an astute business acumen as Ngxokolo seeks to execute his vision of a ‘premium luxury brand’,” Ngowi adds.
Men's wear by Sheria Ngowi. Picture: Instagram.
* Ngowi will be showcasing on Saturday at 6:30 pm.
*The #MBFWJ will take place from August 17-19 at the Mall of Africa. For more information, visit www.afi.co.za