Rather than just following the 'S' or 'RS' body kit clone with the most potent version of its A1 compact, Audi has turned to its rally heritage.
With its Glacier White 'turbine design' 18-inch alloys and large, two-colour rear wing, Audi wants this to look like the rally car it's more than capable of being and perhaps inspire some fond memories of its world-beating Quattro rally car of the '80s.
Audi unashamedly calls the new A1 quattro the “new head of the compact class” and there will be little disputing that once looking under the bonnet.
Ingolstadt engineers have installed the Audi S3's potent direct injection 2-litre turbopetrol engine, which shoves out 188kW at 6000rpm and 350Nm between 2500 and 4500rpm.
Its power is channelled to the quattro permanent all-wheel drive system via a six-speed manual transmission, allowing it to screech from 0-100km/h in just 5.7 seconds and reach a top speed of 245km/h, according to Audi.