Mumbai - India's struggling Tata Nano, launched in 2009 as the world's cheapest car, unveiled a new and more expensive variant of the jelly-bean shaped city car on Monday in an attempt to boost flagging sales.
The latest model, called Nano Twist, targets young people. It has power steering along with remote keyless entry, a four-speaker music system with bluetooth and a higher ground clearance for rough terrain.
Ranjit Yadav, president of Tata’s passenger vehicles business, said the car was “loaded with trendy features” to make it a “smart city car to hang out with”.
When Tata Motors launched the Nano in 2009, analysts said it would revolutionise how millions in India travelled.
But after poor sales in recent years, it become clear the car's unique selling point - its price - had backfired as aspirational Indians shied away from buying a vehicle tagged the world's cheapest.