Update: As Mercedes-Benz South Africa only reports aggregated sales data, the split volumes for their various individual model types, as listed here, are estimates calculated by our source LightStone Auto.
The luxury car sales game is essentially a German civil war, and it’s one that Mercedes-Benz has just started winning on the global stage, having overtaken BMW in 2016 for the first time in over 10 years.
Naamsa’s monthly figures also show that the two run a close race on local shores, but that’s normally as much as we know since Mercedes-Benz no longer reports individual sales figures for its various models from month-to-month. However, these numbers are eventually submitted retrospectively, and that brings us to the sales comparison you’ll find below, which is based on total sales for the year 2016 as supplied to us by LightStone Auto.
As Mercedes hasn’t listed its C-Class Coupé separately from the sedan, nor its coupé-inspired GLC and GLE from its regular crossovers, we’ve added together the figures for 3-Series/4-Series, X3/X4, X4/X6 and A4/A5 to give you a more direct comparison.
As you’ll see, the two brands run each other very close in most segments, with Audi trailing behind in almost all barring the compact hatch class, where its A3 range comes second to BMW’s 1-Series.
TOTAL SALES 2016:
|Audi A3 3dr + Sportback||1871|
|Audi A3 Sedan||1528|
|BMW 3 Series + 4 Series||8372 (6680 + 1692)|
|Mercedes C-Class (incl. Coupe)||8288|
|Audi A4 + A5||3189 (2723 + 466)|
|BMW 5 Series||478|
|Audi A7 Sportback||61|
|BMW 7 Series||441|
|Range Rover Evoque||872|
|Volvo V40 Cross Country||209|
|BMW X3 + X4||2040 (1292 + 748)|
|Mercedes-Benz GLC (incl Coupe)||1582|
|Land Rover Discovery Sport||1136|
|BMW X5 + X6||1988 (1579 + 409)|
|Range Rover Sport||982|
|Jeep Grand Cherokee||743|