Back to analogue: Peugeot’s nifty way to mitigate chips shortage

By Reuters Time of article published Apr 21, 2021

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PARIS - Peugeot parent company Stellantis is planning to replace digital speedometers with more old-fashioned analogue ones in at least one of its models, in a fallout from a global shortage of semiconductor chips that is roiling the auto industry.

The change will only affect Peugeot 308 cars, among group brands that include Chrysler, Citroen and Jeep since France's PSA Group merged with Italian-American company Fiat-Chrysler this year to form Stellantis.

"It's a nifty and agile way of getting around a real hurdle for car production, until the 'chips' crisis ends," a spokesman for Stellantis told Reuters.

Manufacturing of Peugeot 308 cars had already been disrupted at the group's French factory of Sochaux due to the shortage, echoing temporary halts and production cutbacks globally, from Ford to Volkswagen, in recent months.

The Covid-19 pandemic drove up demand for semiconductor chips for use in electronics like computers, as people worked from home, and suppliers are struggling to adjust.

The traditional speedometers on Peugeot 308 cars should start appearing in vehicles by the end of May, the company said, while Stellantis is keeping chips for digital dashboards on its most popular models, like the Peugeot 3008 SUV.

The current Peugeot 308 is due to be phased out in the autumn, and the next generation of this vehicle will be produced with digital speedometers at a different factory, in Mulhouse.

French news channel LCI said Peugeot was mulling a 400 euro discount on cars with the analogue speedometers. Stellantis declined to comment.


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