Maranello - About a year ago Ferrari announced that it would bow to market pressures by introducing its first SUV-like vehicle, much to the ire of dyed-in-the-wool Ferrari fans.
But if the latest mumblings from within Ferrari are anything to go by, then the newcomer, which is codenamed Purosangue, might not be as radical a departure from the stable as had been originally feared.
In a recent interview with Autocar, Ferrari tech chief Michael Leiters said: “I think we’ve found a concept and a package which is on one side a real SUV and will convince SUV customers to buy it, but on the other side there’s a huge differentiation of concept to existing SUVs.”
However, he did admit that entering this segment is proving to be a challenge from an engineering perspective:
“We always have very, very sharp positioning. It helps to develop cars in a certain, focused manner and easily decide certain trade-offs. The trade-off decision is totally different for us here. We will have totally new engineering challenges,” Leiters added.