Paris - The Chief Executive of Mercedes parent company Daimler, Dieter Zetsche, has hinted that the German carmaker might need to downsize under its new boss if it is to stay competitive in an industry that is shifting gears fast.
"We are a 160 billion euro (R2.6tr) company... and we are in an industry which is going through at least a transformation, some people even talk about a disruption," Zetsche told journalists at the Paris Motor Show.
"In this situation, we think a behemoth of this size is just not responsible," said Zetsche, who is preparing to hand over the reins in May to fellow board member Ola Kallenius.
Daimler employs around 290 000 people, nearly 60 percent of them in Germany.
But like its rivals, it expects future growth to come from new urban demand in emerging markets, where it is cheaper for Western carmakers to set up factories.