Johannesburg - With thousands of different car spec combinations available these days, choosing the right configuration can be a daunting experience for customers, particularly since online car configurators often don’t provide a very clear or detailed picture of what you’re getting.
The solution, according to Audi South Africa, is to completely immerse customers in a virtual world.
To that end, Audi Centre Centurion recently launched a ‘Customer Private Lounge’ that includes a virtual reality (VR) experience, as well as a 190cm screen that allows sales consultants to present the entire Audi range.
While this is currently the only Audi Customer Private Lounge in South Africa at present (although one of 400 worldwide), Audi South Africa is planning to roll out the concept to more dealerships around South Africa in the coming years.
The VR solution allows customers to get “an extremely realistic experience of their individually configured car, down to the last detail,” Audi said.