The new Rolls-Royce Ghost. Picture: Peter Nicholls / Reuters.
The new Rolls-Royce Ghost. Picture: Peter Nicholls / Reuters.

The premium car market is on the rebound, says Rolls Royce chief

By Reuters Time of article published Sep 2, 2020

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LONDON - The chief executive of Rolls-Royce said demand for his company's luxury cars is rebounding, helped by sales in Asia, and he is optimistic about the outlook for next year after the coronavirus pandemic hit consumer confidence and closed dealerships.

Torsten Muller-Otvos said the demand meant Rolls-Royce was the first car company to resume car production in the United Kingdom on May 4.

"We see a very fruitful business now coming back from Asia, also Europe is coming back on track, the Americas just delivered an excellent July result and August result," the boss of the BMW-owned Rolls-Royce Motor Cars told Reuters.

"I am quite optimistic looking into 2021, particularly on the back of a very strong order bank we have already on our books."

Muller-Otvos said his company has no plans to move production out of the United Kingdom because of Brexit.

"We are committed to Britain. I would even call us being part of the British industrial crown jewels," he said. "For that reason, Rolls-Royce belongs to Britain."

On Monday Rolls Royce pulled the covers off its second-generation Ghost sedan. It has been completely redesigned from the ground up and features doors that open automatically, as well as a ‘starlit’ dashboard headlining, while power comes from a twin-turbo V12 engine that produces 420kW.

To ensure a truly cushy ride, the Ghost also features an advanced new ‘Planar’ suspension system that aims to create a “sense of flight on land never before achieved by a motor car”. It employs cameras that read the road ahead and prepare the suspension system for any changes in road surface.


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