Wolfsburg - Volkswagen has been itching to turn over a new leaf since the dieselgate scandal of 2015, and much of that hard work will come to fruition at the Frankfurt Motor Show in early September.
The German brand is getting ready to unveil a new logo, new brand design and its first mass-produced electric car, the ID.3.
“After the Beetle and the Golf, the ID.3 will usher in a new era for Volkswagen – electric, fully connected and balance sheet carbon-neutral,” Volkswagen said in a media statement.
“The strategic transformation with a reorientation of content and sustainable products, initiated almost 4 years ago, is now to become visible with the new brand design. All in all, the presentation of the brand is to become significantly younger, more digital and therefore more modern.”
According to Volkswagen, the new brand design will become visible and perceptible in the design of the vehicles, in customer contacts and in the corporate presentation as a whole.