The Audi e-tron was Norway’s most popular vehicle in 2020.
The Audi e-tron was Norway’s most popular vehicle in 2020.

World first as electric cars outsell internal combustion counterparts in Norway

By Staff Reporter Time of article published Jan 7, 2021

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OSLO, NORWAY - The sale of electric cars in Norway overtook those powered by petrol, diesel and hybrid engines last year, with Volkswagen replacing Tesla as the top battery-vehicle producer, new data showed on Tuesday.

So-called battery electric vehicles (BEV) made up 54.3 percent of all new cars sold in the Nordic country in 2020, a global record, up from 42.4 percent in 2019 and from a mere 1% of the overall market a decade ago, the Norwegian Road Federation (OFV) said.

Seeking to become the first nation to end the sale of petrol and diesel cars by 2025, oil-producing Norway exempts fully electric vehicles from taxes imposed on those relying on fossil fuels.

The policy has turned the country's car market into a laboratory for carmakers seeking a path to a future without internal combustion engines, vaulting new brands and models to the top of best seller lists in recent years.

While the sale of BEVs had broken the 50 percent mark in individual months, 2020 was the first time that fully electric cars outsold the combined volume of models containing internal combustion engines for a year as a whole.

"We're definitely on track to reach the 2025 target," OFV Chief Executive Oeyvind Thorsen told a news conference.

BEV sales accelerated in the final months of 2020, hitting its highest level for any single month in December, with a 66.7 percent share of the car market.

Audi topped the 2020 leaderboard with its e-tron SUV and Sportback models as the most popular new passenger cars in Norway last year, while Tesla's mid-sized Model 3, the 2019 winner, was relegated to second place, ahead of Volkswagen’s ID.3.

Relegated to second place: Tesla Model 3.

Electric vehicle sales are set to continue to soar in 2021, industry analysts and car distributors said, as more models are brought to the market.

"Our preliminary forecast is for electric cars to surpass 65 percent of the market in 2021," said Christina Bu who heads the Norwegian EV Association, an interest group. "If we manage that,the goal of selling only zero-emission cars in 2025 will be within reach."

Tesla's mid-sized SUV, the Model Y, is set to reach the Norwegian market this year, as are the first electric SUVs from Ford, BMW and Volkswagen.

By contrast, cars with diesel-only engines have tumbled from a peak of 75.7% of the overall Norwegian market in 2011 to just 8.6% last year.

New car sales in the country last year were 141 412, of which 76 789 were fully electric.

While the electric market share will keep rising, there is uncertainty around how many cars producers will allocate to Norway as European demand is increasing, said Harald Frigstad, chief executive at Norwegian car importer Bertel O Steen.

Prominent carmakers including Daimler and PSA have predicted that around 70 percent of their sales would be of fully electric models in 2021.

Reuters

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