Ever since the launch of its first passenger car, the R360 Coupé, 50 years ago, Mazda has explored the concept of motion, trying to build cars that are exciting to look at and to drive.
In particular, it says, since the launch of the Zoom-Zoom brand message, it has pursued more dynamic designs for all Mazda models, starting with the Mazda 6 and followed by the RX-8 and Mazda 2, then extending to incorporate the theme "motion inspired by nature" as in the Nagare concept cars and the new Mazda 5.
Mazda design division head Ikuo Maeda explained: "We've been focusing on the strength, beauty and tension found in the movement of animals. We call it 'kodo' - the soul of motion - and our aim is to express that vitality as the design theme for Mazda's upcoming models."
The Shinari concept, he says, is a four-door, four-seat sports coupé, a pure expression of "kodo", and showcases several new design elements that will carry forward into production.
The Japanese word shinari describes the tension inside when objects of high tensile strength, such as steel or bamboo, are twisted or bent. It also refers to the appearance of a person or animal as it flexes its body for quick movement.
Maeda says the Shinari is intended to look ready to leap at any second, its lines suggesting a strong backbone, the sudden release of pent-up energy and the interplay of supple movements.
The front fenders are derived from those of the RX-8 and together with the three-dimensional sculpting of the grille, serve to emphasise Mazda's heritage.
A strong "tension line" starts at the grille and continues through the bonnet headlight clusters and bumper while an aluminium "floating" bar links the grille to the headlights to enhance the three-dimensional expression of speed.
The inside is laid out to link ergonomics with basic mechanical functions, allowing the driver to focus on driving while the passenger environment provides a sense of openness.
The instrument panel is all-electronic, enabling the driver to switch at will between business, pleasure and sport modes and enjoy driving a car tailored to its purpose at any given time.