This is the first official image of the Hemera, a fast and luxurious SUV to be built by a brand new British car company called Eterniti.

Eterniti Motors is a brand new British car company based in London and it plans to show off a prototype of its first product, the Hemera, at the Frankfurt Motor Show next week. Describing itself as a 'boutique' luxury carmaker, its aim is to provide the ultimate in luxury and exclusivity.

Eterniti describes the Hemera as the world's first 'super SUV' and its design brief was to provide new levels of luxury, space and performance in the SUV market. The company says it will feature a limousine-like rear cabin, including twin reclining seats, iPads and a drinks chiller.

Although Eterniti has not divulged anything significant about its mechanical specification, it does promise a combination of 4x4 ruggedness and dynamic performance that will give it loads of driver appeal.

Its underpinnings won't be completely unique though, Eterniti claiming it'll be based on the latest generation of the best large SUV platform available, which will be further improved with a modified chassis, carbon-composite body panels, improved performance and a repackaged cabin.

Eterniti is backed by a group of international investors, who have experience in high-end retail, component manufacture and motorsport and who claim to be really passionate about cars.

The engineering team is led by Alastair Macqueen, who was responsible for the development of the Jaguar XJ220 supercar and the company also has its very own F1 driver, Johnny Herbert, who won three Grands Prix during a 10-year Formula 1 career. Johnny will be actively involved in developing Eterniti vehicles as well as serving as an ambassador for the brand.

Eterniti is establishing a London hub featuring a showroom, car build and service centre, and a separate atelier where customers can discuss their requirements and create a bespoke specification for their cars, which will be hand-built on site by British craftsmen and technicians.

The London facilities will open later this year, with further showrooms in key international cities to follow from 2012. The Hemera will go into production during 2012.