Calling all KwaZulu Natal women: Do you have unwanted and unused bras?
If you do why not pop down to your nearest Nino's outlet where you can drop off your bras and a R10 donation for the Reach for Recovery Organisation, while enjoying a cup of steaming cappuccino.
The bras will be used to help South African women take the Guinness World record for collecting more than 150 000 bras to create a chain.
The current record is held by Cyprus where the Cancer Patients Support Group collected 114 782 bras and created the longest bra chain measuring 111km in Paphos Harbour in April last year.
The bras will also be distributed to cancer centres around the country and in impoverished communities. The hope is to raise awareness about the issue of breast cancer.
This initiative, which was the brainchild of Sho-Sho-Lo-Za marketing, is being backed by Nino's coffee shops and ER24 who will be transporting the bras to Johannesburg.
The first batch of thousands of bras left for Johannesburg on Tuesday. Playtex also sponsored 20 000 bras.
Reach for Recovery's Mo Friedrichs, the joint chair of the organisation and a member of the organisation's support group, said they were very excited to be involved in this initiative.
She said the organisation played an important role in the emotional support of women with cancer. "Reach for Recovery comprises of volunteers who get special training to help cancer patients," she said.
Friedrichs said their message was "cancer is not the end of the world" and called on women around the country to support the initiative which runs until November 15.