The race is on and one lucky - disaffected - DStv subscriber could win R10000 by the first of next month, if they find the most innovative way to destroy their decoder, film it and send the evidence to Steve Hofmeyr.
The Afrikaans singer is exercised by his growing alienation, most recently from the Ghoema music awards and now Multichoice’s announcement that it won’t air any content involving him. In response, Hofmeyr filmed himself phoning Multichoice to cancel his subscription saying, “MultiChoice is racist, state captured, friends with the Guptas and just boycotted an artist, Steve Hofmeyr.”
He then took his decoder outside and drove over it with his bakkie, crushing it. Then he went to his roof and dismantled the satellite dish before throwing it to the ground. Then he challenged his followers to do the same.
The results have been impressively predictable on the Darwin Awards front: people shooting their decoders, setting fire to them on the braai or taking hammers to them and the dish. The underlying narrative is that Multichoice’s decision is the latest in a vindictive anti-Afrikaans vendetta, all anti-white and racist.
It’s nonsense. It’s also insulting. Not all Afrikaners are like Hofmeyr, any more than all black South Africans are like Julius Malema. Not all Afrikaans speakers are white either, most of them haven’t been since 2011. Multichoice made a choice, as did a bunch of other companies which had been sponsoring Afrikaans-cultural events Hofmeyr was headlining, to distance themselves from him.