China Open Day - Building a bridge to the future

Wind power company, Longyuan South Africa Renewables shared its 2021 Social Responsibility Report at the recently held China Open Day event in Sandton, Johannesburg. Pictured (from left) are Liu Lei, Operation and Maintenance Manager at Longyuan Renewables South Africa; Bill Dongze Wei, General Manager of People’s Daily Online SA and SACETA Secretary General; and Sheng Bin, Manager of Administrator Office at Longyuan Renewables South Africa. Picture: Itumeleng English/African News Agency (ANA)

Wind power company, Longyuan South Africa Renewables shared its 2021 Social Responsibility Report at the recently held China Open Day event in Sandton, Johannesburg. Pictured (from left) are Liu Lei, Operation and Maintenance Manager at Longyuan Renewables South Africa; Bill Dongze Wei, General Manager of People’s Daily Online SA and SACETA Secretary General; and Sheng Bin, Manager of Administrator Office at Longyuan Renewables South Africa. Picture: Itumeleng English/African News Agency (ANA)

Published Jan 9, 2023

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By Thabo Mohlala

When China’s ambassador to South Africa Chen Xiaodong told a large gathering of students at China’s Open Day event in Sandton, that the belt and road journey of China to South Africa had laid the foundations for sustainable co-operative relations between the two countries, there was a striking undertow of historical kinship and pragmatism in his message. “If you want to go fast along a journey, go alone,” he said. “If you want to go far, go together.”

While there was no handbook for the energetic passion behind China’s mission in South Africa, Xiaodong’s remarks resonated with an evolving story of hope and success – one that was particularly relevant to this year’s Open Day theme: “Building a bridge to the future.” It is a story told by Deswan Basson, a new employee of China Energy’s South African subsidiary Longyuan SA, whose perseverance against incredible odds ranges the passions and ingenuity of China’s investment in renewable energy in South Africa.

Born to unemployed parents in an impoverished township in the Northern Cape, Basson dreamed of being an engineer as a high school student. After finishing school, he found work at Longyuan’s solar farm in De Aar, during its construction phase. “The salary I earned gave me an opportunity to complete my N2 in engineering at Technikon,” he said. “I was then accepted into Longyuan’s bursary programme which made it possible for me, with the added assistance of in-service training at Longyuan to study fulltime and graduate.”

Today, Basson’s success story – from humble beginnings in a ruinous swathe of deprivation and hopelessness in the Northern Cape to a skilled engineer at Longyuan’s De Aar Wind Power Project – is what Xiaodong called an exemplar of “shared prosperity and co-operation” grounded in pragmatic relations between the two countries and their people. “The model of co-operation between the two countries shows not only our effective co-operation in the transition to a low carbon and green economy, it also demonstrates China’s commitment to sustainable development in communities,” said Xiaodong.

Longyuan SA - a subsidiary of the world’s largest wind power developers, China Longyuan and China Energy - can boast an impressive R5 billion wind power project investment in the Northern Cape, totalling 244.45MW that powers 300 000 households with clean, affordable energy and is a source of livelihoods to locals like Basson.

Impelled to think pragmatically about shared prosperity, there was never to be found in China’s repertoire of goals, Joint Chairman of South Africa’s steering committee on climate change Cedric Frolick told the gathering, “the asymmetries that exist between developing countries and Western developed countries, where those countries at the top of ladder want to stay at the top”.

“South Africa and China share a common history of struggle against oppression and imperialism,” he said, adding, “building co-operation, in that sense of history and shared ambitions, is an ongoing task of mutual benefit between the two countries that began as a modernising mission in 1998, when China and South Africa officially set out on a journey as strategic partners premised on the principle of shared prosperity.”

Just Energy Transition

If this was the thinking that marked the 25th anniversary of formal diplomatic relations between the two countries, it was a sentiment that gelled with Frolick’s concluding remarks: “Mindful of commitments by Western countries and multilateral institutions, the reality is that these commitments seldom see light of day. As such, it is important for China and South Africa to continue working together and do what’s important in terms of our own development trajectory,” he said.

“Against the intentions of developed countries, whose investments in developing countries have caused the greatest damage in terms of climate change, we must continue working with partners in the same position as us around new interventions rooted in the Just Energy Transition and green economy,” he added.

Cedric Frolick, Joint Chairman of South Africa’s steering committee on climate change. Picture: Itumeleng English/African News Agency (ANA)

The timing of the two declaratives at the event – of a Just Energy Transition and green economy – carried a stark symbolism and opportunity for China-South bilateral co-operation around the transition to a carbon-neutral economy.

In his address to the gathering, South Africa’s ambassador to China, Siyabonga Cwele, said South Africa’s recently released Just Energy Transition investment plan presented practical economic challenges, not least of which was the need for $80 billion in green economy investments over next five years to enable a just transition. “This is an opportunity for China in South Africa,” said Cwele. “Our government is improving the energy transition by utilising climate change funding and accelerating and scaling up investment in renewables as part of our energy mix. Chinese companies have a distinct advantage because of their advanced and affordable green technologies.”

The unfortunate by-product of the just transition, Cwele said, may be employment casualties in fossil fuel sectors, but the economic spill over and employment multiplier effects were considerably more promising than the current fossil fuel-based economy. “Studies show that green energy produces more jobs than fossil fuel-based industries, although there may be a gap in transition,” he said. “This gap must be filled in terms of skills. China has good training institutions and is partnering with South Africa in the provision of such skills.”

Longyuan SA – a role model for investment

Perhaps the most tangible achievement of this bilateral approach to the energy transition is Longyuan SA’s Wind Power projects in the Northern Cape. On October 29, 2013, the Department of Energy of South Africa announced that Longyuan South Africa Renewables successfully won two wind power projects - De Aar 100.5MW and De Aar II 144MW, respectively, in the Northern Cape - with the total investment worth over R5 billion. The windfarms are vast fields of turbines that turn quietly. There are no carbon emissions – in contrast to coal-fired plants which it’s replacing.

The infrastructure and investment required to scale up wind farms do not come cheap, but the expense pales by comparison with the benefits to the economy, livelihoods and the environment, Xiaodong said. Longyuan’s project takes the form of several turbines in vast wind farms: their assembly and installation belie the fact that they’re done in partnership with local contractors and expertise under the expert guidance of Chinese expertise.

“It is invested, operated and built by China’s independent power producers,” said Xiaodong. “As well as playing an important role in South Africa’s energy transition, the Lonyuan wind power project also undertakes social responsibilities, procuring local equipment, local design, employment of local employees as well as the establishment of local community funds to contribute to the development of communities where projects are located.”

In a country facing multiple power cuts, every day, because of an energy shortage and an area as poor as the Northern Cape, that’s a real game-changer. Two big problems - poverty and climate change – tackled with one solution: renewable energy. Five of the area’s regions now boast wind farms, either in operation or under construction, and their effect has been dramatic. The local community is understandably proud of the project; it is a large oasis of hope in the heart of a desolate landscape. Hailed as a model of clean energy co-operation among BRICS, the project integrates investment and construction and has assisted the domestic equipment, technology and services sectors; technical exchanges and cooperation; and has promoted community development.

Belt and road co-operation

What is centrally important, said Xiaodong, is that the De Aar wind power project is the first in Africa that integrates investment co-operation and China’s green belt and road initiative. “Beyond investment, it is a role model of pragmatic co-operation. It demonstrates the win-win relationship between China’s competitive advantage in affordable clean energy solutions and South Africa’s superior geographic location as an important bridge between China’s belt and road and Africa’s strategy,” he said.

Since the onset of formal diplomatic ties between the two countries in 2008, South Africa has been one of the largest investment destinations for Chinese companies in Africa. “By the end of 2021, a total $25 billion was China’s investment in South Africa,” said Xiaodong.

In his address, China Energy chairman Wang Xiangxi added: “China has 190 members composed of Chinese companies in South Africa covering all sectors of the economy with a total 100 000 jobs having been created. We estimate a total R50 billion in total investments aimed at development projects in historically disadvantaged communities in South Africa.”

Results such as these are a model of investment, but with a difference - both China and South Africa share the spirit and practice of BRICS and the belt and road initiative. “We have set a great example for co-operation in renewable energy and green economy investments,” said Cwele. “We support the view that the path to modernisation is peaceful and co-operative development. We are committed to walking with China on a path to peaceful development towards shared prosperity. Along this journey, it is important for our youth to be part of this shared commitment. You can see the hope of people-to-people development in De Aar.”

Indeed, an impassioned presentation by Mzi Fani, a young South African computer engineering graduate, at the end of the gathering was bristling testimony to the resilience of the evolving China-South Africa bilateral landscape. “When I was in China I was intrigued by mega structures, including wind farms. When in South Africa I visited the wind farm in De Aar, I was struck by how clean the plant was. After spending time in the control room and visiting the large turbines, I visited communities in De Aar. I saw sport fields, beneficiaries of bursary schemes, well maintained and beautiful creches, food sponsored by Longyuan.”

CORPORATE SOCIAL RESPONSIBILITY

Media Strategies in South Africa: Report by the University of UJ

The University of Johannesburg in partnership with the Longyuan South Africa Renewables (Pty) Ltd, have recently conducted a study on media strategies in South Africa. The objective was to inform companies seeking opportunities in South Africa about what media strategies they can employ to enhance their image or brands and promote their products or services.

The study made a number of critical and invaluable observations, which include, among others - the fact that South Africa boasts a robust, open, free and substantially objective media industry. As a result, media has become the most powerful and impactful tool through which companies seek to continually shape and influence public opinions and debates on current and hot button national issues such as renewable energy.

Dr David Monyae, Director of the University of Johannesburg Centre for China Africa Studies. Picture: Itumeleng English/African News Agency (ANA)

The majority of South African companies have also latched onto the phenomenal growth of social media, namely Twitter, Facebook, Instagram, LinkedIn and YouTube. Other than being effective media, social media is also inexpensive to set up. According to the report, companies use these platforms to engage with their followers and potential clients by posting videos, pictures, short messages, share their products, services and activities or their contribution to social causes such as GBV, education and environmental issues.

Despite using the new media, most companies, the report noted - still rely on traditional media platforms such as TV, radio and print to promote their brands and drive growth.

The study also found that the majority of companies also use press releases or statements and conferences to communicate key messages to the public. About 50 press releases from big corporates including MTN, Absa Group, Pick n Pay, Impala Platinum and Sasol were published by the South African media - according to the report.

Similarly, newspapers have shown interest in corporate social responsibility (CSR), internal company developments like changes in the chief executive position or adoption of novel technologies, and controversial stories.

CSR helps companies to engage and assist communities when there are disasters such as fires, floods, community infrastructure or building schools and clinics.

The report also highlights the symbiotic relationship that exists between the media and companies. The media uses stories shared by these companies to generate content that would grow their audience or readers. On the other hand, companies use the media, particularly its reach and influence, to market their offerings with the wider public.

WIND POWER TO THE PEOPLE

In the past few years, Longyuan South Africa Renewables has been chasing the “rainbow”, assisting local people by creating jobs, and increasing the close bond that has been forged between China and South Africa. The wind power company shared its 2021 Social Responsibility Report, giving an insight into the projects and local service implementation done thus far.

This includes playing an active role in promoting employment, community welfare and people’s livelihoods, and making a positive contribution to poverty reduction, development, and people’s well-being in South Africa.

Administrator office manager, Sheng Bin says their main goal has been to give back to the community and make a difference in South Africa. “Longyuan SA has invested, constructed and is currently operating, and we have two wind farms power generation plants situated in the De Aar district in the Northern Cape province since the project started commercial operation in 2017. It has been our main goal to give back to the community and make a difference in not only the youth but the elderly and less fortunate community members.

“We have donated more than R34.15 million towards education and learning centres and R9.7 million towards sports development so that young children can pursue their football and athletic dreams and have a purpose in life.

The old-age homes receive funding for food, wheelchairs, bedding and blankets. The mobile clinic is the biggest asset to the community, as the professionally qualified staff can provide health care for over 9 000 community members each year by travelling to rural areas where people cannot afford transport to and from town. Everyone is entitled to basic healthcare needs,” said Sheng Bin.

“Longyuan South Africa also has a scholarship programme where students can enrol to receive funding for all their education needs so that their dreams can come true and get work to support their families again. We are proud to announce that one of the high school students who completed his studies in electrical engineering successfully is now working for Longyuan South Africa.”

An employee of Longyuan South Africa, Deswin Basson, said: “The Longyuan De Aar wind project, as well as other renewable energy companies, helped many people from my local community, from my family members and friends, small businesses, schools, building a mobile clinic and creating jobs. I would like to encourage the young people from De Aar to follow their dreams by enrolling in the Longyuan bursary programme. Renewable energy is the future, and I hope that the partnership between Longyuan and South Africa keeps growing.”

Longyuan South Africa recently held an open day to accentuate the work they have done. Themed “Bridge to the Future,” the open day saw several stakeholders, including heads of department from China as well as Longyuan employees sharing how the energy company has improved their lives.

SOUTH AFRICA – RIPE FOR INVESTMENT

“Due to a history where South Africa had energy preserved for a white minority, we have faced a challenge since 1994 of broadened access to the majority of people. And with the transition, Eskom today faces huge challenges of energy supply.”

With these words, university of Johannesburg Centre for China-Africa Studies director, David Monyae called on China to play a critical role in tackling the challenges of clean energy supply, poverty, unemployment and inequality.

“South Africa is largely dependent on coal for its energy production,” he said. “This is a finite resource and emits toxic gases which are a danger to the environment. This calls for alternative energy.”

What is important in solidifying ties between China and South Africa, he said, is that “South Africa is strategically endowed with sources of renewable energy. The country has a goal to drive an energy mix under government’s Independent Power Producer procurement programme. In that sense, the South African government envisages lots of projects for IPPs. Chinese companies wanting to invest in South Africa have a lot of opportunities.”

Monyae emphasised the Department of Mineral Resources and Energy’s transition towards clean energy and climate goals, saying “companies will receive better preferences if they include local Black Economic Empowerment companies. Their commitment to corporate social responsibility is another advantage.

As Africa’s most industrialised economy, it is therefore important that our relationship with China is built around the opportunities for investment in South Africa and the knowledge of Chinese companies in ensuring that we overcome load-shedding and the challenges of poverty and inequality.”

CHINA – PIONEERING AFFORDABLE TECHNOLOGICAL INNOVATIONS

“China is ready to work with South Africa and to deepen co-operation. We look forward to promote pragmatic relations between the two countries and building of a community of shared futures.”

When China Energy chairman Wang Xiangxi made these remarks via Zoom to the Open Day gathering in Sandton, he was advancing China Energy’s competitive advantage as a technological innovator of affordable products in the renewable energy market.

“The China Energy group is one of the largest suppliers globally of clean energy solutions and a global leader in many fields,” he said. “The group has established a development strategy of value-based production that we strive to implement in pursuit of President Xi Jinping’s mission of position us as a leading energy company and contributor to building the green belt and road initiative.”

“In South Africa, our subsidiary Longyuan SA is a showcase of our pioneering role in renewables. It is a role model that we will strengthen and replicate in our drive to build green energy co-operation, adhering all the while to the principle of sincerity and openness as we bridge the connection between the two countries.”

* This article was originally published in Cape Times.