Instilling the spirit of compassion, uniting a nation and changing its mindset are the basis to the success of crime eradication efforts.
These are sentiments of the organiser of the "Million Man March Against Crime" campaign, actor-comedian Desmond Dube, while talking about upcoming programmes and other projects of his crime-fighting crusade.
Dube said the campaign has gained momentum and is now spreading its wings beyond just marching, but also to being actively involved in other projects closely aligned with crime prevention.
"Our main objective is to look into behaviour of South Africans and change certain mindsets. We need to start by knowing that we're in charge. If we don't do things ourselves no one, including government, will do it for us," he said.
"We stand for raising profile of goodness by reaching and helping different people in many different ways."
The campaign will not be associated exclusively with anti-crime marches anymore, but with a whole lot of exciting programmes including victim empowerment, fighting poverty and HIV-Aids, youth empowerment and others.
The "For Good Movement" is one of the initiatives to get help to those who need it most.
"There are people out there who are willing to help but have no knowledge of who needs help or how to help.
"This service will connect people through their cellphones to do good in their own environments," Dube explained.
Using a dedicated helpline those willing to help could sms the word GOOD to 32197 and wait to be called by one of the call centre agents.
Dube said there was a database for individuals and organisation in need of all kinds of assistance from health, social welfare to crime victim empowerment. "We'll talk to you and maybe advise you on who you can help in your area or elsewhere," he said.
Concerts and sporting events are also planned as part of Million Man's anti-crime campaign.
A partnership with The Star will soon see victims of xenophobic violence playing soccer with South Africans in support of their reintegration into the society.
"This is aimed at helping displaced foreign nationals back into society.
"We've got support from celebrated soccer players from different teams who will take part in street soccer tournaments," Dube said.
Talking of football, this will extend into supporting an involvement in the 2010 world football tournament in an initiative called "Million Man March doing it for 2010".
This is to encourage people to volunteer and ensure a smooth hosting of the event in a peaceful atmosphere.
"We're getting people to pledge to volunteer in 2010. We need people to be out there as parking assistants and help keep crime down in other ways," Dube said.
The million man campaign launched itself successfully In June with a march held at the Union Buildings in Pretoria.
Dube said the campaign was aimed at challenging all South Africans to act against crime in a massive campaign.
About 7 000 people, including celebrities, politicians and crime victims, turned up in support of the march in which a petition was handed over to government by people saying "enough is enough".
Dube said that this was the beginning of a process of a nation ganging up against criminals.
He said the support was overwhelming, with 500 pledges signed by Leeuwkop inmates vowing never to commit crime again and apologising to their victims.
Dube has slated critics who said far less than the anticipated number of marchers turned up at the Union Buildings.
"This is exactly the mindset we seek to change.
"If those people stayed home and said that only a few people supported the Million Man March, who then was supposed to be there?" he questioned.
"Our intention is to get everyone involved. Crime is growing which means criminals are growing in numbers, and that is why we need number of active people to increase as well."
Dube said organisers were confident that next years' campaign was going to be even bigger.
"Response from other provinces, individuals and organisations has been overwhelming.
"People have had enough of crime and want to be part of this crusade," he said.