Fred Sharp, a former SABC radio personality, died in a Bloemfontein hospital on Thursday, reported SABC radio news.
Sharp, who was in his mid-fifties, joined the SABC in 1964 and was one of the most popular broadcasters on the then-Radio Highveld.
He later became the first director of the Performing Arts Council in the then Orange Free State (Pacofs) in Bloemfontein.
Sharp was the brother of Bill Sharp, manager of SAfm.
He leaves his wife and two children. - Sapa