Johannesburg - Sun International has sold the rights to the Miss South Africa Pageant to Weil Entertainment, the company announced on Tuesday.
The move came after the company revealed it had received a number of unsolicited offers to buy the rights, but having considered the various proposals received, decided to sell the rights to Stephanie Weil, CEO of Weil Entertainment.
Sun International said the decision was based on her hands-on experience of the event over the past six years as well as her vision for the future of the pageant.
Both parties are currently in the final stages of completing the paperwork.
Speaking of the move, Sun International CEO Anthony Leeming said: “We have worked with Weil Entertainment for several years on the Miss South Africa pageant, and given the dedicated focus the event requires to take it to the next level, we naturally entered into discussions with Stephanie Weill to sell the pageant rights to her after Cell C withdrew as a sponsor.