WATCH: 'Brics Media should be about the untold stories'
The Brics Mainstream Media Forum in Shanghai culminated with the signing of a co-operation agreement between China's Shanghai United Media Group and Russia's Sputnik on Sunday.
Kochetkov Sergey, the first deputy editor-in-chief of Sputnik, signed the agreement with Shanghai United Media Group's president Qui Xin.
Delegates from Brazil, India and South Africa, who also attended the forum, "Internet Era: The win-win co-operation of Media", agreed to work towards greater Brics collaboration.
Dr Iqbal Surve, executive chairperson of Independent Media, said Brics Media should be about the untold stories.
"It's about the narratives...and it's going to become even more important as the world becomes more polarised, that the untold stories are told," he said.
"Cooperation is absolutely critical," Surve said.
"Until the lions tell their side of their story, tales of the hunt will always glorify the hunter. So in this world where we are trying to make sure that as a Brics grouping, as developing nations, as nations that are aligned to progress, development, win-win co-operation, that we must tell begin to tell our stories."